Form & Content

Charlotte Jul is a curator, writer, counsellor and editor with 20 years of experience in the business helping artists, leading design brands and key design institutions communicate their potential. She has also worked as an interior stylist for several years besides creating editorial content for various medias and platforms, both analogue and digital.

Charlotte Jul has worked with online communication for the past seven years. She founded the virtual showroom, which promoted and communicated design brands, makers and artists to the media. For three years she was the editor-in-chief of the Danish online magazine designETC dedicated to elevating the standard of reviewing and portraying makers in the field of design and craft. Today she works as a free agent for museums, foundations, design brands, newspapers, magazines, artists and designers.

‘I love writing. Love the flow that I get into when thoughts and keyboard become one and the stories seem to write themselves. I love to delve into and lose myself in the process – that is my favourite place to be. I am deeply fascinated by materials, quality and stories about people who make a difference. And I am fascinated with the capacity of ideas to take on physical form in a process driven by exceptional craftsmanship, wit and verve as manifestations that resonate with our senses.

I am deeply moved by the word and the capacity of text to serve as vehicles for works of art, design and craft to connect with receptive minds. As an academic, I have a certain affinity for the intellectual aspects of the field, but as a person, I am directly influenced by the mood an object transmits via its sensuous qualities, material character and the link between ideas and references.’

Foto: Camilla Stephan

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